J.W. Pet Dog Toys during Brutherford's decade long tenure with J.W. Pet Company the dog toy category occupied more of his time than any other and became one of the most successful dog toy lines of it's time. Regular travel to visit manufacturing partners in the U.S. and Asia provided opportunities to collaborate and develop completely new manufacturing processes. The JW Pet creative team developed hundreds of products and Brutherford's style and influence can still be seen in the line 20 years later.  Brutherford's designs for JW Pet have won best new Dog Product at Global pet expo 3 times and received many other awards and accolades.